Founded in 2013 and headquartered in Taipei, Taiwan, TripHugger is a trip planning and social platform for iPhone users. Originally started in English and Chinese languages,the site now supports Japanese as well, and 8,000 users are using this application (see TripHugger.com). As the site emphasizes the joy of information sharing with fellow travelers, the company is conducting a series of workshops called “TripHugger Kaigi (or Conference)”, which encourage people to design their own tours of their neighborhood or of the area they like to visit. Held in several locations in Japan including Tokyo and Yokohama, the workshops have been successfully promoting the site among Japanese iPhone users and thus they decided to set up a base in Japan. We work as their PR adviser as well as a consultant preparing for further business expansion in Japan.